Pairwise Comparison Value Survey

The Pairwise Comparison Value Survey (PCVS; Oishi et al., 1998) is based on Shalom Schwartz’s (1992) theory of human values. Accordingly, people’s values are reflected in the relative importance of 10 values. These values are:

POWER (e.g., Social Power, Authority, Wealth)
ACHIEVEMENT (e.g., Successful, Capable, Ambitious)
PLEASURE (Pleasure, Enjoying Life)
STIMULATION (A Varied Life, An Exciting Life, Daring)
SELF-DIRECTION (Independence, Freedom, Choosing Own Goal)
SOCIAL/ECOLOGICAL CONCERNS (Equality, Social Justice, Unity with Nature)
TRADITION (Respect for Tradition, Humble, Devout, Accepting)
DUTIFULNESS (Polite, Honoring Parents and Elders, Obedient)
SECURITY (Safety, Family Security, Social Order, National Security)

To complete the survey, you will have to keep the meaning of the 10 values in mind. It may be helpful to open the survey in a different window and to keep this window with definitions open.

Each survey question presents two values (e.g. STIMULATION vs. TRADITION). You have to choose which of the two values is relatively more important to you.

Choose the left option, if you find the left value (STIMULATION) more important than the right value (TRADITION).

Choose the right option, if you find the right value (TRADITION) more important than the left value (STIMULATION).

Click here to start the survey.

When you are done with the survey, it will automatically provide you with your test results that rely on Canadian psychology students as the comparison group. If you want to compare yourself to other groups, you can click here to see the means of other comparison groups.