Meza, Sergio

Full Research Description:
RESEARCH UNDER REVISION

“Does it Pay to be First? Sequential Choice of Locations of Differentiated Products” with Nicholas Economides. Under revision IJIO second Round

“Location and price competition with cost asymmetries,” with Mihkel Tombak, . Under revision IJIO second Round

“The Role of Strategic Pricing by Retailers in the Success of Store Brands,” with K Sudhir. Unsder revision QME second Round

“Who’s Number One? Asymmetric Production Costs as a Determinant of Quality Rankings,” with Mihkel Tombak.. Under revision Journal of Industrial Economics

RESEARCH IN PROGRESS

“Formation of Initial Prior for New Product Quality” with Andrew Ching.

“Investigating Manufacturers’ Pricing Behavior across Multiple Product Categories,” with Nitin Mehta and Hemant Sangwan.

“Modeling Consumers’ Response to Sales Promotions in the NEIO Framework,”

“Pricing of Retailers and Manufacturers in Categories with Multiple-Unit Purchases," with Nitin Mehta and Hemant Sangwan.

Calling Party Pays vs. Receiver Party Pays, study of the factors determining the prevalent wireless regime,” with Max Rempel

TEACHING Interests

Marketing Concepts (core course)
Marketing Management
Marketing Strategy
Marketing Models