There are many different career options available for marketing graduates. Below is a sample of the types of positions graduates have gone on to.

Please note: this is not an exhaustive list, as there are many careers available. Also note that some positions require further education and experience.

SKILLS DEVELOPED BY MARKETING STUDENTS

Communication

• Prepare and make oral presentations
• Write detailed reports
• Convey concepts and ideas accurately
• Use various visual aids including overhead projectors, computers and posters to conduct oral presentations

Research and Analytical

• Attention to detail
• Critical analytical thinking
• Evaluate ideas and research
• Statistical analysis
• Computer modeling

Problem Solving

• Decision-making
• Interpret research and data
• Decision-making

Organizational

• Time-management
• Manage multiple priorities during peak times during the academic year
• Application of theoretical knowledge in practical settings (e.g., via internships)

Below is a sample of the types of positions that have recently been posted with the Career Centre for Graduating students. To access full-time opportunities (for up to two years after graduation), you must first attend an orientation. Drop by or call us at 905-828-5451 for more information.

Senior Analyst, Marketing Analytics – Sears Canada
Marketing Analyst – Four Seasons Resorts and Hotels
Assistant Brand Manager – Procter & Gamble
Interactive Support Specialist – Fairmont Hotels and Resorts
Product Marketing Specialist – NOVX Systems
Marketing Information Analyst – World Vision Canada
Volunteer and Promotions Associate – Canadian Opera Company
Market Research Analyst – Millenium Research Group
Membership Coordinator – Canadian Society for Training & Development
Leadership Development Program – TELUS
Communications Coordinator – Free the Children
PR Coordinator – Evergreen
Online Marketing Associate – Kanetix Ltd.
Marketing and Business Development – Electrovaya
Relationship Manager – Raymond James Ltd.
Commerce Officers – GC Foreign Affairs & International Trade Canada

• Marketing Analyst – Rogers Publishing
• Marketing Assistant – Hearing Foundation of Canada
• Event Representative - Canada Pure Water Company Inc.
• Field Marketing Representative - Student Price Card
• Marketing Director - AIESEC Toronto
• Marketing Associate – RBC Dominion Securities
• Communications/Outreach Coordinator – Ralph Thornton Community Centre
• Brand Ambassador – Match Marketing Group

• Marketing & PR Intern – Ontario Produce Marketing Association
• Proposal Writer – Canadian Race Relations Foundation
• Tele-Recruiter – Canadian Cancer Society

When you graduate:

• Ontario Internship Program (with the Ontario Public Service) for Communications and Marketing internships upon graduation (roles include Media Relations, Strategic Communications Advisor, Editor, etc) www.gojobs.gov.on.ca
• Career Edge – A non-profit organization that has helped about 7,000 new graduates launch their careers with over 1,000 organizations including GE Canada, Bell Canada, etc.

Sample of internships available during the summer:

• Assistant Brand Manager Intern – Procter & Gamble
• Specialist, Product Marketing – TELUS
• Marketing & Merchandising Intern – Dell Computers
• Branding & Advertising Analyst – Petro-Canada

The work study program provides eligible
U of T students with an opportunity to work on campus during the academic year and gain academic/career related experience. Previous postings have included:

• Marketing Analyst, UTM-Dept of Management
• Marketing Assistant, UTM-Career Centre
• Student Ambassador, UTM-Office of the Registrar
• Communications & Marketing Assistant, UTM-Residence
• Gallery Outreach Assistant, UTM-Blackwood Gallery
• Writer/Reporter, UTM-Research & Graduate Office

Join a student group, such as the Student Management Association, Undergraduate Commerce Society or CCIT Club and/or become Promotions Director for the club!

CONNECT WITH PROFESSIONALS IN THE FIELD

Information Interview Contacts Binder

Speak with professionals, many of whom are U of T graduates, willing to talk to students about their careers and eager to share their experiences and advice. Networking contacts available include: Associate, Macquarrie North American Life Ltd.; Senior Associate Manager, Clarica; Marketing Information Officer, Certified Management Accountants of Ontario; Bicycle Promotion Coordinator, City of Toronto.

Find Alumni in your Area of Interest

Check out the new Alumni Career Connections, where you have the potential to speak with an alum currently working in your field of interest!

Extern Job Shadowing Program

Explore a career by visiting with professionals in the workplace. Extern participants have the opportunity to shadow their sponsor and other staff members in their daily work activities; tour the sponsor's establishment and facilities; meet with staff to discuss the career and industry. Choose your focus: Marketing, Advertising, Public Relations or any other area of interest!

Alumni Profiles

Alumni Profiles is a searchable online database of personal profiles submitted by graduates from a wide range of degree courses offered at U of T Mississauga. Check out what U of T Mississauga grads have to say about their educational experience and how it has affected their job search, career goals and more. Current profiles include: Marketing Manager; Communications Coordinator; Account Executive; Director of Merchandising, etc.

Professional Associations
Canadian Marketing Association

Career Resource Library:

• Marketing Magazine – new issues weekly!
• Big Book of Marketing
• Careers in Marketing, by Lila and Leslie Stair
• The Harvard Business School Guide to Careers in Marketing
• Great Jobs for Business Majors, by Stephen Lambert
• Canadian Business: What’s in an MBA? By Rebecca Carpenter
• Career Centre Binders – compilation of marketing, advertising, public relations and other career information (check the Blue Binders with NOC code #112)
• Employment Directories

The Career Centre Resource Library is located in DV 3094. For more information please visit us, call 905-828-5451 or e-mail: careers.utm@utoronto.ca

Related Canadian Web Links:

• Canadian Marketing Association: www.the-cma.org
• Canadian Institute of Marketing: www.cinstmarketing.ca
• Marketing Magazine Online: www.marketingmag.ca
• Strategy – The Canadian Marketing Report: www.strategymag.com
• Marketing Research & Intelligence Association: www.mria-arim.ca

UPCOMING EVENTS

Related Links:

• All About Branding
  A site dedicated to examining the nature of branding and the issues encountered in managing and shaping brands. In addition to a wide range of articles, the website includes a "Brand Assessment Questionnaire" that allows you to compare your responses to 30 questions related to branding with the responses of others that have taken the online quiz.
• Brand Channel
  With the goal of promoting increased awareness of brands and branding, the site offers a variety of tools and information including global listings for conferences, courses and careers, book reviews, white papers, and links to industry resources. There is also a "brand debate" section of the website that allows you to view comments on brand-related issues and volunteer your own opinions. Click on the "About Interbrand" link to access additional resources including Interbrand's annual ranking of the worlds 100 most valuable brands.
• ClickZ
  Provides access to a wide range of articles that address a variety of online marketing topics. Categories include e-mail marketing, advertising technologies, customer relationships, media buying, website design and content, affiliate marketing, search engine marketing and smarter marketing with an emphasis on branding.
• Branding Asia
  A source for articles, research, analysis, reviews and surveys on marketing & brand strategy in Asia.