Careers by Major - Marketing

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Careers for marketing specialists and graduates

There are many different career options available for marketing graduates. Below is a sample of the types of positions graduates have gone on to.

Please note: this is not an exhaustive list, as there are many careers available. Also note that some positions require further education and experience.

Product Marketing

  • Field Service Director
  • Brand Manager
  • Promotions Manager
  • Forecast Analyst/Demand Planner
  • Marketing Analyst
  • Project Manager
  • Account Manager

Advertising/Public Relations

  • Advertising Account Executive*
  • Public Relations Specialist
  • Media Buyer*
  • Coordinator Communications
  • Marketing Communications Assistant
  • Events and Promotion Coordinator
  • Strategy Planner

Market Research

  • Marketing Research Analyst*
  • Marketing Research Director
  • Field Interviewer

Other

  • Sports Marketer*
  • Internet Marketer
  • Sales Merchandiser
  • Fundraising Coordinator
  • eMarketing Specialist
  • Traffic Coordinator
  • Multimedia Designer
  • Media Planner
  • Copywriter

NOTE: * Career Profiles available from Career Cruising in the Career Centre

Who employs marketing graduates?

  • Consumer Product Companies
  • Professional Services Firms
  • Advertising Agencies
  • Computer and Telecommunication Companies
  • Insurance and Financial Services Companies
  • Universities and Colleges
  • Media and Broadcasting Organizations
  • Charities and Non-Profit Organizations
  • Organizations in a wide range of industries in virtually every sector of the economy

Skills developed by marketing students

Communication

  • Prepare and make oral presentations
  • Write detailed reports
  • Convey concepts and ideas accurately
  • Use various visual aids including overhead projectors, computers and posters to conduct oral presentations

Research and Analytical

  • Attention to detail
  • Critical analytical thinking
  • Evaluate ideas and research
  • Statistical analysis
  • Computer modeling

Problem Solving

  • Decision-making
  • Interpret research and data
  • Decision-making

Organizational

  • Time-management
  • Manage multiple priorities during peak times during the academic year
  • Application of theoretical knowledge in practical settings (e.g., via internships)

Sample job listings for graduating students/recent graduates

Below is a sample of the types of positions that have recently been posted with the Career Centre for Graduating students. To access full-time opportunities (for up to two years after graduation), you must first attend an orientation. Drop by or call us at 905-828-5451 for more information.

  • Senior Analyst, Marketing Analytics, Sears Canada
  • Marketing Analyst, Four Seasons Resorts and Hotels
  • Assistant Brand Manager, Procter & Gamble
  • Interactive Support Specialist, Fairmont Hotels and Resorts
  • Product Marketing Specialist, NOVX Systems
  • Marketing Information Analyst, World Vision Canada
  • Volunteer and Promotions Associate, Canadian Opera Company
  • Market Research Analyst, Millenium Research Group
  • Membership Coordinator, Canadian Society for Training & Development
  • Leadership Development Program, TELUS
  • Communications Coordinator, Free the Children
  • PR Coordinator, Evergreen
  • Online Marketing Associate, Kanetix Ltd.
  • Marketing and Business Development, Electrovaya
  • Relationship Manager, Raymond James Ltd.
  • Commerce Officers, GC Foreign Affairs & International Trade Canada

How to get experience

Start early by seeking relevant summer, part-time and volunteer opportunities that will help you gain experience and develop the skills that employers want. Below is a sample of the types of temporary positions that have recently been posted with the Career Centre. To access the summer, part-time, temporary and volunteer postings, register with the Career Centre Online.

Summer/Part-time Positions

  • Marketing Analyst, Rogers Publishing
  • Marketing Assistant, Hearing Foundation of Canada
  • Event Representative, Canada Pure Water Company Inc.
  • Field Marketing Representative, Student Price Card
  • Marketing Director, AIESEC Toronto
  • Marketing Associate, RBC Dominion Securities
  • Communications/Outreach Coordinator, Ralph Thornton Community Centre
  • Brand Ambassador, Match Marketing Group

Volunteer Positions

  • Marketing & PR Intern, Ontario Produce Marketing Association
  • Proposal Writer, Canadian Race Relations Foundation
  • Tele-Recruiter, Canadian Cancer Society

Internships

When you graduate:

  • Ontario Internship Program (with the Ontario Public Service) for Communications and Marketing internships upon graduation (roles include Media Relations, Strategic Communications Advisor, Editor, etc) www.gojobs.gov.on.ca
  • Career Edge – A non-profit organization that has helped about 7,000 new graduates launch their careers with over 1,000 organizations including GE Canada, Bell Canada, etc.

Sample of internships available during the summer:

  • Assistant Brand Manager Intern, Procter & Gamble
  • Specialist, Product Marketing, TELUS
  • Marketing & Merchandising Intern, Dell Computers
  • Branding & Advertising Analyst, Petro-Canada

Work-Study Program

The work study program provides eligible
U of T students with an opportunity to work on campus during the academic year and gain academic/career related experience. Previous postings have included:

  • Marketing Analyst, UTM-Dept of Management
  • Marketing Assistant, UTM-Career Centre
  • Student Ambassador, UTM-Office of the Registrar
  • Communications & Marketing Assistant, UTM-Residence
  • Gallery Outreach Assistant, UTM-Blackwood Gallery
  • Writer/Reporter, UTM-Research & Graduate Office

Other ways to get involved

Join a student group, such as the Student Management Association, Undergraduate Commerce Society or CCIT Club and/or become Promotions Director for the club!

Connect with professionals in the field

Information Interview Contacts Binder

Speak with professionals, many of whom are U of T graduates, willing to talk to students about their careers and eager to share their experiences and advice. Networking contacts available include: Associate, Macquarrie North American Life Ltd.; Senior Associate Manager, Clarica; Marketing Information Officer, Certified Management Accountants of Ontario; Bicycle Promotion Coordinator, City of Toronto.

Extern Job Shadowing Program

Explore a career by visiting with professionals in the workplace. Extern participants have the opportunity to shadow their sponsor and other staff members in their daily work activities; tour the sponsor's establishment and facilities; meet with staff to discuss the career and industry. Choose your focus: Marketing, Advertising, Public Relations or any other area of interest!

Don't forget about U of T Mississauga alumni!

Check out our Alumni Profiles page, to read profiles of UTM alumni who have studied in this area, find out about their career path and how their experiences have affected their career direction.

Professional Associations

Canadian Marketing Association

Resources

Career Resource Library:

  • Marketing Magazine – new issues weekly!
  • Big Book of Marketing
  • Careers in Marketing, by Lila and Leslie Stair
  • The Harvard Business School Guide to Careers in Marketing
  • Great Jobs for Business Majors, by Stephen Lambert
  • Canadian Business: What’s in an MBA? By Rebecca Carpenter
  • Career Centre Binders – compilation of marketing, advertising, public relations and other career information (check the Blue Binders with NOC code #112)
  • Employment Directories

The Career Centre Resource Library is located in DV 3094. For more information please visit us, call 905-828-5451 or e-mail: careers.utm@utoronto.ca

Related Canadian Web Links:

Related Links:

  • All About Branding
    A site dedicated to examining the nature of branding and the issues encountered in managing and shaping brands. In addition to a wide range of articles, the website includes a "Brand Assessment Questionnaire" that allows you to compare your responses to 30 questions related to branding with the responses of others that have taken the online quiz.
  • Brand Channel
    With the goal of promoting increased awareness of brands and branding, the site offers a variety of tools and information including global listings for conferences, courses and careers, book reviews, white papers, and links to industry resources. There is also a "brand debate" section of the website that allows you to view comments on brand-related issues and volunteer your own opinions. Click on the "About Interbrand" link to access additional resources including Interbrand's annual ranking of the worlds 100 most valuable brands.
  • ClickZ
    Provides access to a wide range of articles that address a variety of online marketing topics. Categories include e-mail marketing, advertising technologies, customer relationships, media buying, website design and content, affiliate marketing, search engine marketing and smarter marketing with an emphasis on branding.
  • Branding Asia
    A source for articles, research, analysis, reviews and surveys on marketing & brand strategy in Asia.

What's your next step? Take a look at our Sample Career Plan to see suggested steps that you can take towards developing your career-work search plan. Check our Events Calendar regularly for upcoming career related events (we offer several networking events and panels throughout the year). Watch for our Get Experience Fair (held annually in September), the Graduate and Professional School Fair (held annually in late September or early October), and the Summer Job Fair (held annually in January).